Society of London Theatre operates the TKTS booth in London. This discounted theatre ticket shop offer customers half price and discounted theatre tickets across a wide range of West End shows on the day of the performance and up to a week in advance. The TKTS booth now also sell tickets at full price for some shows (without a booking fee), effectively giving all West End box offices a prime location in the heart of theatreland.The TKTS booth in Leicester Square is the original 'Half Price Ticket Booth' and remains highly popular with both tourists and UK residents alike.
The TKTS ticket booth is the only truly official discounted theatre ticket booth in London, and is committed to honest, high-quality customer service whilst bringing genuine bargains to customers. It is operated by the Society on behalf of the theatre industry, and any profits from its operation is spent in promoting theatre and developing new audiences.
TKTS Leicester Square is located at the South side of Leicester Square in the Clock Tower building. It is the only free-standing building in the Square. It was established as 'The Half Price Ticket Booth' in 1980, and was rechristened 'TKTS' in 2001. For further information visit www.TKTS.co.uk
The TKTS booth offers discounted tickets for a wide range of shows every day. To see details of what's on sale, visit www.TKTS.co.uk The majority of tickets are half price or discounted with tickets on sale for performances on the same day or up to a week in advance of the performance. Tickets can only be purchased in person (ie no telephone or web sales). The TKTS booth also sells Theatre Tokens, which are national theatre gift vouchers and are accepted at over 240 theatres across the UK including all major London theatres. For further information, visit www.theatretokens.com
The Society retains a small booking fee (£3.00) per ticket to cover overheads and administration. The ticket prices quoted to the public at the TKTS ticket booth already include this booking/admin fee.
As Society of London Theatre is a not-for-profit organisation representing the theatre industry, the service or booking fee levied at TKTS enables the Society to operate the booth itself, run a broad range of audience development initiatives and contribute to the Theatre Investment Fund which invests in new productions and supports new producers.
TKTS Leicester Square is open:
Monday – Saturday: From 09:00 until 19:00
Sundays: Between 11:00 and 16:00.
TKTS Leicester Square accepts payment by cash (£ sterling only), credit or debit card (including Visa, Mastercard, Maestro and Solo) and Theatre Tokens. Cheques and Travellers Cheques are not accepted.
Around 50% of booth users are overseas visitors to London and 50% are UK residents either living in London or on holiday in London. The highest proportion of overseas visitors comes from the USA, followed by Australia and New Zealand, and Canada. Almost a third of booth users only go to the theatre because they can use the TKTS discount ticket booth (i.e. they would not go to the theatre otherwise) which demonstrates the role the TKTS booth plays in generating incremental audiences for theatres. The ability to buy discounted tickets also increases the frequency with which booth users go to the theatre. In addition, booth users are more likely to “take risks” and see performances they would not necessarily see if they were paying full price.
(Source: IPSOS MORI research conducted for Society of London Theatre Summer/Autumn 2005)