Audience Development

Promoting Theatregoing
With annual West End theatre attendances of nearly 12 million, the Society encourages and promotes theatre-going to the domestic, overseas, group and corporate markets through a variety of promotions and events.

Press and Media Liaison
The Society acts as a point of reference for the media on London Theatre related issues.

Education/Kids Week
The Society is engaged in a range of educational and audience development initiatives designed to make London Theatre accessible to young people, in family groups or in school parties. Our Kids & Young People's section serves as an information point for teachers, parents and young people wanting to find out more about London Theatre. In 1998, the first Kids Week in the West End was held. This is an annual event held at the end of August, aimed at encouraging young audiences to attend London theatre through ticket offers and special events.

The Society of London Theatre also runs a Kids Theatre Club in partnership with the Theatre Museum.

Disabled Access
The Society produces the Access Guide to London's West End Theatre to provide theatregoers with information about facilities at London's theatres. In 2000, with the aid of an Arts Council of England grant, SOLT initiated sign language interpreted and audio described performances for West End shows. The Society also plays a role in training theatre staff to provide assistance to theatregoers with a disability. For more information on Disabled Access, click here.