The West End Theatre Audience Report (2010)

The West End Theatre Audience Report (2010) looks at who attends London’s theatres - their profile, habits and attitudes.

This unique and comprehensive survey is carried out on behalf of the Society at regular intervals by leading research company IPSOS MORI. This new edition, crammed with up-to-date insights, will be an indispensable tool for anyone working in, studying or with an interest in the London theatre sector.

The result of a major pan-industry market research programme, the report’s findings include:

• Who are the West End theatre audience
• What motivates them to visit the theatre
• How they book tickets
• How much they spend and on what
• How they use the internet and other media channels
• How they travel
• How they view key issues facing the theatre industry

This full-colour illustrated report is available at £50.00 (plus postage and packing). To place a credit card order call SOLT on 020 7557 6700. Bulk orders and orders from educational establishments may be eligible for a discount – please ask.

The West End Theatre Audience 2010

166 pages ISBN 978-0-9550560-4-8 Published: March 2010